Great marketing requires a strong grip on strategy, branding, and a product that people can believe in. But, of course, another really important area of marketing is writing great copy. Successful copywriting has the potential to completely transform your business by taking its messaging, branding, and engagement to a whole new level.
Copywriting is your chance to tell a story and to use words that will elicit emotion, loyalty and action within your reader. When you write copy, you turn your product into a solution that people can’t live without. Here are some ways in which copywriting can help take your business to new heights.
Copywriting Increases Sales
Copywriting that has been written with best-practice SEO techniques in mind will help your business attract more online customers to your website, social media channel, and digital storefront. By writing optimised content on your business’ pages, you will be increasing the odds of being displayed near the top of Google’s search result pages.
SEO copywriting services increases the visibility of your business online. This then brings more traffic to your website, meaning more people are seeing and engaging with your products. Overall, great copywriting is a big contributor to an increase in online sales for your business.
Building a Community
Copywriting isn’t only used to help sell your products. It is also useful for building trust and loyalty within your audience. This adds more value to your brand by fostering a community of passionate readers who genuinely care about the thoughts and opinions of your business.
By writing blogs, eBooks, and newsletters that don’t necessarily sell your product, but offer value through educating your audience on important topics, you are establishing your business as thought leaders within the market. This will help consumers recognise your business as a trustworthy brand, which will naturally translate into a greater level of engagement.
Selling a Story
There’s a famous saying in marketing: you aren’t selling a mattress; you’re selling a good night’s sleep. In other words, your marketing approach shouldn’t concern itself with pitching a product, but rather a solution. A story. And there’s no better storytelling tool in marketing than copywriting.
Your copy should stay away from discussing technical jargon and complex features that won’t mean anything to the average consumer. Instead, your copywriters should focus on building a narrative around your products and services that highlights exactly how they will benefit the lives of people. This way, you are telling your audience what they want to hear and they will be more willing to be on board with what you’re offering.
Taking Control of the Narrative
Depending on the type of business you operate, people are likely going to have preconceived notions about your particular industry or sector. It may be that the general audience finds businesses like yours to be untrustworthy, behind the times, unapproachable, or some other negative connotation.
With great copywriting, you can take control of the narrative and flip people’s perspectives on their heads. Copywriting is one of the best ways to position your brand however you want to. Using a carefully thought-out tone of voice, storytelling, and other creative techniques, your copy can create a new perspective for your business that you can be proud of.
Great Copywriting to Transform Your Business
As you can now tell, one of the key steps to transforming your business is to take a bold approach to your copywriting. By utilising words to their full potential, you can position your brand however you want – helping to build an audience, generate sales, and ultimately, grow your business.